Well, it all started with my wanting to get new business cards made. I decided that I would make a new logo for SylverDesign. I then made the business cards and realized that I also needed to update my portfolio, resume and website.
For the design, I wanted to incorporate my SV signature that I have used on all of my artwork in the past. I also had fun trolling font sites in search of the font for the text SylverDesign. I looked at many handwritten and decorative fonts before I decided that this was the one. With the latter font being a bit decorative, I decided to keep my SV to look as a brush stroke keeping its historical reference.
Colour was another factor with my penchant for green, historically as well as gold. I tried for the text to be a royal blue but for me the green made more sense. Green tends to me a very strong colour choice for my own business. I guess it has to do with the fact that I live in the country and I feel a connection with the land.
I tried various locations of the SV and the text with te SV being to the left and top. I decided to have it on top first of all because I could have the SV as a fairly large size. Secondly, I liked the shape of the logo and the negative space it created.
Overall, the logo is much cleaner than any image/text combination that I have used in the past and so I am happy with the outcome. Readability of a logo is always an issue and I am sure if this logo would be reduced in size, it would still be understood.
You can see from my portfolio, found on my website, sylverdesign.com, that I have designed many logos over the years and I am very proud that they all look completely different. Each logo has it's own story and what it is trying to convey, as they should.
This blog is to showcase my ongoing work.