The anatomy of a logo

Well, it all started with my wanting to get new business cards made. I decided that I would make a new logo for SylverDesign. I then made the business cards and realized that I also needed to update my portfolio, resume and website. 

For the design, I wanted to incorporate my SV signature that I have used on all of my artwork in the past. I also had fun trolling font sites in search of the font for the text SylverDesign. I looked at many handwritten and decorative fonts before I decided that this was the one. With the latter font being a bit decorative, I decided to keep my SV to look as a brush stroke keeping its historical reference.

Colour was another factor with my penchant for green, historically as well as gold. I tried for the text to be a royal blue but for me the green made more sense. Green tends to me a very strong colour choice for my own business. I guess it has to do with the fact that I live in the country and I feel a connection with the land. 

I tried various locations of the SV and the text with te SV being to the left and top. I decided to have it on top first of all because I could have the SV as a fairly large size. Secondly, I liked the shape of the logo and the negative space it created. 

Overall, the logo is much cleaner than any image/text combination that I have used in the past and so I am happy with the outcome. Readability of a logo is always an issue and I am sure if this logo would be reduced in size, it would still be understood. 

You can see from my portfolio, found on my website, sylverdesign.com, that I have designed many logos over the years and I am very proud that they all look completely different. Each logo has it's own story and what it is trying to convey, as they should.